The Importance of Email and Product Development

Do you have your website up and running for your online business? How did you create your website? Your website should be a basic webpage that is free of busy flash features and a myriad of options. The appearance of you website is just the beginning. Next, you need to work on your email database development.

Online businesses revolve around their customer email lists. You send emails to promote your products and services. Perhaps you send articles related to your product and service. You may send offers for free e-courses via email. These tools are advantageous if your emails are delivered to your intended customer.

Unfortunately it is much more difficult to get emails to your customers due to spammers. Spam filters have improved their filters making it much more difficult to deliver emails that may have been delivered successfully in the past. So how can you work around the spam filters? You can try direct-to-desktop technology to avoid these complications. Direct-to-desktop technology will send every single email by skipping the email system. In addition, Blogs are another method you can use as direct-to-desktop technology because it is not filtered.

Avoid sending email in HTML format because the spam filters will stop your email flat. Use plain text instead. Or, an even better option is direct-to-desktop technology. Direct-to-desktop technology actually shows up as a blinking message in your desktop message tray. The message says that you have a "message waiting". Once you click on this icon a box pops up on your computer. This type of system bypasses the email system.
Direct-to-desktop technology is beneficial because you can send HTML messages, videos, audio files, etc. Basically, anything you can put on a webpage can be placed in these messages. Plus, you don't have to worry about the spam filters.

The next step after email database development is to focus on product development. The content you create can be distributed in a plethora of formats. For example, your content can be distributed by CD, DVD, eBook, web cast, pamphlet, teleseminar, e-course, etc. This will allow you to sell content in different formats. The various formats are profitable because some users prefer to read a hard copy pamphlet while others like to listen to the content on CD.

As you can see, building an valuable website is just the first step. You need to engage in email database and product development as well. Completing these three tasks will enable you to have a website that is not only appealing to the customers, but sells as well.


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Free Webmaster Tools that Need To Know About

If money is a bit tight, or you are just starting out, then making full use of tools freely available on the web is a MUST.

There are plenty of FREE tools out there; you just have know where to look.

Overture Keyword Selector Tool
( http://inventory.overture.com/d/searchinventory/suggestion )
One of the first things you need to do with every online project is to find out how many people are searching for that topic.

Overture, now owned by yahoo, gives us this great little tool that shows how many people searched for a particular topic in the previous 30 days, as well as what keywords they used to do that search..

A site well worth book marking.

Blogger - Google Own Blogging Service
( http://www.blogger.com )
Blogger is very easy to use, and if used the correct way can be a great way to get newly developed sites indexed by the search engines.

You can setup as many blogs as you wish post as often as you wish, and say almost anything you want.

Web Site Code checker
( http://validator.w3.org )
These days it's very easy to quickly put up a website using your favorite WYSIWYG HTML editor, but sometimes they can generate absolutely nasty web code, that can make search engines almost choke just trying to read your site.

Just because internet explorer displays the site OK, doesn't mean that the search engines can read your site properly.

So make sure every HTML page you put up on the web is 100%b HTML clean and correct.

Not only will the search engines love you, but so will your bank balance.

Steve's Templates - Free Web Templates
( http://www.steves-templates.com )

Steve's templates provide a whole suite of free web templates that you can import into your HTML editor and edit to fir your website. The template found here are very professional and they cover both personal and business style templates.
SEOPEN.com
( http://www.seopen.com )
This site is a platform for free search engine optimization tools.

It also offers a great little FIREFOX plug-in that allows you to access all the SEO Tools on the site, simply by right clicking on your mouse whilst using FIREFOX.

It allows you to find all sorts of information about a site, such as:

-WHOIS Information

-How many back links the site has

-The Keyword Density on the Page

-Page Size Checker

-HTML validator (uses validator.w3.org see above)

-Check a sites robots.txt

Plus a lot more… If you use FireFox then get this plug-in, I can't live without it any more.

If you don't use FIREFOX then go to http://www.mozilla.com/ and start using it… It's the BEST!!

Open Office
( http://www.OpenOffice.org )
Let me quote directly from their website

"OpenOffice.org is a multiplatform and multilingual office suite and an open-source project. Compatible with all other major office suites, the product is free to download, use, and distribute. "

Basically Open Office is a FREE alternative to Microsoft Office. It can read and write most if not all the standard Office files.

The aspect I like about it is that its built in wordprocessor (write) can load Microsoft Word documents and then you can save them as standard PDF documents.

This means that you can create your own e-books and reports without having to buy expensive PDF creators.

Give it a go… It's well worth while.

All of the tools I mentioned above are absolutely FREE.

I use almost all of them on a daily basis, so don't waste your hard earned money on expensive tools, use these FREE one.


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