Why Sports Betting Affiliate Programs Work

Online affiliate marketing is one of the many products of the Internet boom in the mid 1990's. Due to the nature of the system and the way in which money is generated and clients determined, it could only work through a complex computerised system such as that made available by the World Wide Web. Whilst the system may appear simplistic from a business point of view, the inner workings of the affiliate program require some unique calculations.

In a standard situation, when a company wishes to advertise they can do so by hiring an advertising team, and then paying for advertising space. However the affiliate marketing program is very different. The affiliate sites are not paid up front for their trouble, they are paid as customers join through their site. If we take the model of one of the most successful affiliate programs, that of sports betting there are significant calculations that need to be made in order to accurately work out how and when to pay an affiliate.

Unlike in other affiliate programs, the sports betting sites pose a unique problem. Affiliates have the option to be paid a percentage of the money that a player who joined through them generates for the sports betting site. Therefore the sports betting site or the affiliate program needs to be able to track and accurately calculate a players betting, in order to pay the affiliate the correct amount. Firstly the affiliate is assigned a unique URL, so that the sports betting site can accurately locate where exactly the new player has joined form. The second problem is then keeping a record of the player once they are on the site, so that the affiliate is rewarded as and when thy generate money. This is usually done by assigning the new player a unique number, which can then be monitored by the sports betting site, allowing them to reward the affiliate as the money comes in.
The system is complicated in terms of the dynamics of the payment, especially when compared to the simplistic method of paying up front. But in truth the sports betting affiliate program is a simplistic automated system, which works time after time. This is a fact backed up by the thousands of sites that continue to stay with or join the affiliate-marketing program and by the huge profits that these sites are able to command. The effectiveness of the affiliate program industry has also benefited the Internet industries including but not limited to sports betting. It has also offered the opportunity to thousands of small site owners to create a small revenue for themselves, as well as creating an industry in which new businesses can be founded purely to take advantage of the lucrative marketing program.


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Wildfire Productions Announces Release of Latest Client Website: Just Art Related

Wildfire Productions is a professional design and marketing company offering custom web development, advanced search engine optimization, and comprehensive marketing services to companies of all sizes. As an example of our creative and effective work, Wildfire Productions happily announces the launch of their latest client website, Just Art Related.

Specializing in unique invitations, announcements, thank you cards, envelopes, and more for weddings, baby showers, and all types of special events, Just Art Related's professional team creates beautiful, simple, and elegant designs to complete any occasion. The combination of professional designs with a personal touch allows Just Art Related to offer its clients truly custom products of the highest quality and value.

In addition to exceptional invitations and print accessories, the experienced staff at Just Art Related also provides various graphic design services and creates custom artwork. Clients enjoy the many benefits they would expect of a larger company with the friendly care of a family-owned business.

Working to create an online identity that expressed the distinct nature of Just Art Related, the staff at Wildfire Productions developed a sophisticated website with original, optimized content and a fully-functional online store tailored to the specific needs of Just Art Related's clients. Potential customers have the ability to browse invitation themes, select styles, and order one or more unique designs for their event. The site also makes it possible to learn about the company or contact a member of the design team with special requests.

A leader in the field of custom web design and online business development, Wildfire Productions has created professional websites for companies across the United States, including Bayside Guide Service, Sun Video Productions, BU Trends, and more. From initial design to final product and throughout the development process, Wildfire Productions utilizes a personal approach to meet each client's online needs. With the launch of Just Art Related, Wildfire Productions furthers its goal of creating a friendlier and more useful online community.

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How Directory Listing Boosts Real Estate Sales

The real estate industry is a competitive one, and as a player in that market, you've got to play every edge that you can find. You've got your listings on MLS, submitted your ads to the newspaper classifieds, bought space in local realty For Sale magazines and even set up your own website. Now you need to maximize your exposure by getting the word out about the service that you offer. Listing your real estate related web site with a real estate directory is an excellent way to help drive targeted traffic to your website.

What's 'targeted traffic'?
Targeted traffic is what you want to make it worth while having a web site. The prettiest web site in the world is only useful if it provides leads for your sales. In order to do that, you need to attract traffic – and not just any traffic. You want web site visitors that are looking for what you're selling – whether it's homes, inspections or contractor services.

How to Get Targeted Traffic
You COULD just submit your web site to the search engines… and watch your listing get lost in the thousands of realtor, real estate, house for sale, sell houses and other realty-related web sites. Most web experts agree that in order to benefit from search engine traffic, your listing needs to appear in the first three pages of the search engine results.

There are ways to boost the flow of targeted traffic to your web site – and on the World Wide Web, increased traffic means increased sales. A real estate directory can help boost your real estate sales in a number of ways.

Why List Your Realty Site with a Real Estate Directory?
On the web, fewer means more. When you rely on Google and Yahoo! and MSN searches for your traffic, you're a tiny minnow in the ocean. There are literally thousands of other real estate sites competing for a spot in those first three pages. Want to be a big fish in a little pond?
A listing on the right real estate directory will put you where your potential customers and clients will see you – on a site that's designed for people who are looking for information about what you sell. Suppose you buy foreclosed homes in California. Because a real estate directory categorizes its listings, your potential clients don't have to wade through three pages of listings for real estate agents and home mortgage companies to find your listing.

Because the real estate directory has links to and from many web sites that are relevant to real estate, it's far more likely to rank higher in the page results than any single-realtor site. When you submit your web site to a real estate directory, you're leveraging the popularity and page ranking of the directory to bring traffic to your web site.

How a real estate directory boosts YOUR web site's ranking
But you're also helping to boost the position of your own web site in the rankings. Because many search engines count the links to your web site to establish the popularity of your web site, every link from an outside site gives yours a little boost. Even more importantly, when a web site that Google recognizes as an authority links to your site, you get an extra little bump up in the listings.

Reciprocal links, search engine submissions and submissions to directories are all important pieces of your web presence and marketing. By paying close attention to them all, you'll find that your web site pays off in increased sales.


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Analyzing Website Traffic Part 2

This is the final part of a two part article explaining how you can analyze your website.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your
site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the
more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your visitor's needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.
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Free Webmaster Tools that Need To Know About

If money is a bit tight, or you are just starting out, then making full use of tools freely available on the web is a MUST.

There are plenty of FREE tools out there; you just have know where to look.

Overture Keyword Selector Tool
( http://inventory.overture.com/d/searchinventory/suggestion )
One of the first things you need to do with every online project is to find out how many people are searching for that topic.

Overture, now owned by yahoo, gives us this great little tool that shows how many people searched for a particular topic in the previous 30 days, as well as what keywords they used to do that search..

A site well worth book marking.

Blogger - Google Own Blogging Service
( http://www.blogger.com )
Blogger is very easy to use, and if used the correct way can be a great way to get newly developed sites indexed by the search engines.

You can setup as many blogs as you wish post as often as you wish, and say almost anything you want.

Web Site Code checker
( http://validator.w3.org )
These days it's very easy to quickly put up a website using your favorite WYSIWYG HTML editor, but sometimes they can generate absolutely nasty web code, that can make search engines almost choke just trying to read your site.

Just because internet explorer displays the site OK, doesn't mean that the search engines can read your site properly.

So make sure every HTML page you put up on the web is 100%b HTML clean and correct.

Not only will the search engines love you, but so will your bank balance.

Steve's Templates - Free Web Templates
( http://www.steves-templates.com )

Steve's templates provide a whole suite of free web templates that you can import into your HTML editor and edit to fir your website. The template found here are very professional and they cover both personal and business style templates.
SEOPEN.com
( http://www.seopen.com )
This site is a platform for free search engine optimization tools.

It also offers a great little FIREFOX plug-in that allows you to access all the SEO Tools on the site, simply by right clicking on your mouse whilst using FIREFOX.

It allows you to find all sorts of information about a site, such as:

-WHOIS Information

-How many back links the site has

-The Keyword Density on the Page

-Page Size Checker

-HTML validator (uses validator.w3.org see above)

-Check a sites robots.txt

Plus a lot more… If you use FireFox then get this plug-in, I can't live without it any more.

If you don't use FIREFOX then go to http://www.mozilla.com/ and start using it… It's the BEST!!

Open Office
( http://www.OpenOffice.org )
Let me quote directly from their website

"OpenOffice.org is a multiplatform and multilingual office suite and an open-source project. Compatible with all other major office suites, the product is free to download, use, and distribute. "

Basically Open Office is a FREE alternative to Microsoft Office. It can read and write most if not all the standard Office files.

The aspect I like about it is that its built in wordprocessor (write) can load Microsoft Word documents and then you can save them as standard PDF documents.

This means that you can create your own e-books and reports without having to buy expensive PDF creators.

Give it a go… It's well worth while.

All of the tools I mentioned above are absolutely FREE.

I use almost all of them on a daily basis, so don't waste your hard earned money on expensive tools, use these FREE one.


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