Wildfire Productions Announces Release of Latest Client Website: Just Art Related

Wildfire Productions is a professional design and marketing company offering custom web development, advanced search engine optimization, and comprehensive marketing services to companies of all sizes. As an example of our creative and effective work, Wildfire Productions happily announces the launch of their latest client website, Just Art Related.

Specializing in unique invitations, announcements, thank you cards, envelopes, and more for weddings, baby showers, and all types of special events, Just Art Related's professional team creates beautiful, simple, and elegant designs to complete any occasion. The combination of professional designs with a personal touch allows Just Art Related to offer its clients truly custom products of the highest quality and value.

In addition to exceptional invitations and print accessories, the experienced staff at Just Art Related also provides various graphic design services and creates custom artwork. Clients enjoy the many benefits they would expect of a larger company with the friendly care of a family-owned business.

Working to create an online identity that expressed the distinct nature of Just Art Related, the staff at Wildfire Productions developed a sophisticated website with original, optimized content and a fully-functional online store tailored to the specific needs of Just Art Related's clients. Potential customers have the ability to browse invitation themes, select styles, and order one or more unique designs for their event. The site also makes it possible to learn about the company or contact a member of the design team with special requests.

A leader in the field of custom web design and online business development, Wildfire Productions has created professional websites for companies across the United States, including Bayside Guide Service, Sun Video Productions, BU Trends, and more. From initial design to final product and throughout the development process, Wildfire Productions utilizes a personal approach to meet each client's online needs. With the launch of Just Art Related, Wildfire Productions furthers its goal of creating a friendlier and more useful online community.

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How Directory Listing Boosts Real Estate Sales

The real estate industry is a competitive one, and as a player in that market, you've got to play every edge that you can find. You've got your listings on MLS, submitted your ads to the newspaper classifieds, bought space in local realty For Sale magazines and even set up your own website. Now you need to maximize your exposure by getting the word out about the service that you offer. Listing your real estate related web site with a real estate directory is an excellent way to help drive targeted traffic to your website.

What's 'targeted traffic'?
Targeted traffic is what you want to make it worth while having a web site. The prettiest web site in the world is only useful if it provides leads for your sales. In order to do that, you need to attract traffic – and not just any traffic. You want web site visitors that are looking for what you're selling – whether it's homes, inspections or contractor services.

How to Get Targeted Traffic
You COULD just submit your web site to the search engines… and watch your listing get lost in the thousands of realtor, real estate, house for sale, sell houses and other realty-related web sites. Most web experts agree that in order to benefit from search engine traffic, your listing needs to appear in the first three pages of the search engine results.

There are ways to boost the flow of targeted traffic to your web site – and on the World Wide Web, increased traffic means increased sales. A real estate directory can help boost your real estate sales in a number of ways.

Why List Your Realty Site with a Real Estate Directory?
On the web, fewer means more. When you rely on Google and Yahoo! and MSN searches for your traffic, you're a tiny minnow in the ocean. There are literally thousands of other real estate sites competing for a spot in those first three pages. Want to be a big fish in a little pond?
A listing on the right real estate directory will put you where your potential customers and clients will see you – on a site that's designed for people who are looking for information about what you sell. Suppose you buy foreclosed homes in California. Because a real estate directory categorizes its listings, your potential clients don't have to wade through three pages of listings for real estate agents and home mortgage companies to find your listing.

Because the real estate directory has links to and from many web sites that are relevant to real estate, it's far more likely to rank higher in the page results than any single-realtor site. When you submit your web site to a real estate directory, you're leveraging the popularity and page ranking of the directory to bring traffic to your web site.

How a real estate directory boosts YOUR web site's ranking
But you're also helping to boost the position of your own web site in the rankings. Because many search engines count the links to your web site to establish the popularity of your web site, every link from an outside site gives yours a little boost. Even more importantly, when a web site that Google recognizes as an authority links to your site, you get an extra little bump up in the listings.

Reciprocal links, search engine submissions and submissions to directories are all important pieces of your web presence and marketing. By paying close attention to them all, you'll find that your web site pays off in increased sales.


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Analyzing Website Traffic Part 2

This is the final part of a two part article explaining how you can analyze your website.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your
site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the
more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your visitor's needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.
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